Friday, July 8, 2011

American Medical Association issues a stance that photoshopped photos can be unrealistic and damaging

I guess that U.S. stats for citizens with eating disorder may have reached an alarming rate, for last month the AMA issued an announcement that it is concerned about the very common practice of photoshopping images in the media.

According to the AMA website,"Advertisers commonly alter photographs to enhance the appearance of models' bodies, and such alterations can contribute to unrealistic expectations of appropriate body image – especially among impressionable children and adolescents. A large body of literature links exposure to media-propagated images of unrealistic body image to eating disorders and other child and adolescent health problems."

In addition, the New York Daily News demonstrated just how far the industry has gone to promote eating disorders in a 2009 article. In 2009, Ralph Lauren went too far when the company "touched up" a photo of a model posing. The ad embarrassed the company in which they eventually issued a public apology. As you can see for yourself, the picture, grossly distorted, is an un-human advertisement.

When was the last time you wanted to fuck a scarecrow??!
Waisted away: Model's too thin torso caused outcry in 2009
Is it the malnourished war refugee look that turns you on, or is it getting scratched by raw bone?
We will see if the AMA stance holds any weight in the upcoming years. God, I hope so. Who knows? Maybe the fashion pendulum will swing to Victorian ideals?Victorian ideals would be a welcome change.



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